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Manifesto: BEYOND THE NEW

A SEARCH FOR IDEALS IN DESIGN
Hella Jongerius & Louise Schouwenberg

In their manifesto Hella Jongerius and Louise Schouwenberg plea for new ideals in design. "Design is flourishing. Yet, the field has not benefited. What most design events have in common are the presentations of a depressing cornucopia of pointless products, commercial hypes around presumed innovations, and empty rhetoric."

Jongerius and Schouwenberg criticise the obsession with the New for the sake of the New. They deplore how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas: making the highest possible quality accessible to many people. Designers are addressed to take the lead in a much-needed change of mentality.

Visitors of the presentation at Atelier Clerici can take the free posters / small publications and are invited to comment on the manifesto on social media by using #beyondthenew. 

Read the full Manifesto here.

Hella Jongerius (NL) is an industrual designer and art director. Louise Schouwenberg (NL) is a design theorist and head of the master's programme Contextual Design at Design Academy Eindhoven.

The publication is supported by Design Academy Eindhoven, Design Indaba and Z33.

Image: Beyond the New logo (c) Joost Grootens

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