Heath Bunting - Identity4You
In Identity4You, Heath Bunting created off-the-shelf persons to be put up for sale; new legal identities built up from a portfolio of unique legal relationships. For this work - a continuation of Identity Bureau and the Status Project - Bunting draws on the fact that as a human being one can have many legal identities. These identities are constructed via a network of registrations; loyalty cards, telephone cards, bills, government correspondence, etc. The vaster the network, the stronger the legal identity. With this work, Bunting provides insight into the different networks, databases and systems in society that make up an identity: banks, health care, education, shops, addresses, etc. It thus becomes clear that identity depends mainly upon administrative systems, rather than personality or even a physical body.